Business coaching for hairstylists who want to be fully booked, working less, and not chained to their phone 24/7.

For independent hairstylists, salon suite owners, and booth renters, from building a clientele to well past six figures.

Work with me →

Listen to the podcast →

As seen in

1,200+ beauty pros mentored
346,000+ podcast downloads
268 podcast episodes

Sound familiar?

You’re great at hair. The business part is a guess. You post, you run promos, you change prices. Some of it works. You don’t know which part.
You work more hours than ever and the money is still not there. Long days, tired hands, and a bank account that makes you nervous.
Your phone never stops. DMs, texts, “anything open Saturday?” You answer when you can. By then, they booked someone else.
Some nights you wonder if this career can pay the bills for good. You love the work. You’re not sure it can carry you.

Now picture this…

A full book, hours you chose, and a phone that stops running your life.

A full book of the right clients.

Clients who book the services you love, pay your real price, and actually show up.

Hours you chose.

No more nights and weekends. Days off that stay off, while your income stays steady.

A business that doesn’t live in your phone.

Booking, onboarding, and follow-up that run on their own, so no new request falls through the cracks.

Work with me

Two ways to work with me

Pick the one that matches where your business is today.

Not sure? Take the 6‑question quiz →

Hunter Donia with Modern Stylist Movement members

On your way to six figures

Grow to six figures and be in demand, with services you love, without the overwhelm.

The step-by-step plan to grow and scale for independent stylists. Proven curriculum, community support, and a business expert checking your work.

You’re good at hair and tired of guessing at the business part. You want the actual steps, in order.
You answer DMs at 11pm and still lose new clients.
You’re going independent, or just did, and want it set up right the first time.

The first year I grew over 60% and I’m projecting to double my sales, all while cutting my hours.

Kristi Wood · MSM member

See MSM →

Want me with you all year? MSM+ is everything in MSM plus a year of coaching with me. I check in on your progress, so the work actually gets finished.

See MSM+ →

Mastermind members together at the retreat

Booked solid, past six figures By application

You’ve grown a successful business. Now let’s scale it.

Six months of direct, hands-on coaching with me, alongside 20 high-performing stylists at your level. Applications are open all year. Cohorts start January 1 and July 1.

You’re booked solid and new client requests keep coming in.
You’re past six figures, and more hours isn’t the answer anymore.
You want a small room of stylists at your level, and a partner to help you build what’s next.

I grew my revenue over 55% this year, and I’m on pace to double that next year. All while actually taking lunch breaks and not seeing clients past 5 p.m.

Stephanie L. · Mastermind member

This year I took 52 more days off than the year before, kept my income basically the same, and raised my average ticket from $284 to $313.

Alyssa M. · Mastermind member

See the Mastermind →

Beta

The app I built for stylists: forms, automations, and a client experience that runs without you. Your booking system can’t do it all for you.

See Hunty Forms →

Don’t just take my word for it

Real stylists. Real results.

I grew my revenue over 55% this year and I'm on pace to double it next year, all while taking lunch breaks and not seeing clients past 5 p.m.

Stephanie L.Revenue up 55%+ this yearMastermind member

1:1 calls with Hunter have been life-changing. As a result I had two of my highest-grossing months, $10K and $12K, in the salon.

Alyssa M.$10K & $12K monthsMastermind member

Working with Hunter changed everything. My income has gone up at least $10K every year.

Kelly N.+$10K income every yearMSM member

I've been getting 20+ new requests a month, and I'm making my new goal 50.

Jess O.20+ new requests a monthMSM member

I sent one email through Kit and October became a feeding frenzy. Within 12 hours my waitlist was full.

Amber FrancisWaitlist full in 12 hoursMSM member

I went from barely any new client requests to more than I can take on, and I'm making the most money I ever have.

Lacey NorfleetBooked past capacityMSM member

Hunter is absolutely incredible. His programs gave me the confidence to actually implement, and my business has grown significantly.

Jackie YoungMSM member

I've been able to maintain my income while working a lot less.

Amanda SilveusMSM member

I feel great about clients before they even come in. I was unaware of all the tech and automation I could use.

Rachel GleasonMSM member

Now I make a lot more money and get to spend so much more time with my kids because I'm not texting clients to schedule.

Jenna SchermerhornMSM member

I would highly recommend this Mastermind to any established hairstylist who needs a coach like Hunter to keep them accountable.

Myriam G.Mastermind member

I'm much more secure with my business boundaries, and Hunter has given me much better work-life balance.

Samantha HathawayMSM member

Hunter, you and your strategies are next level! I couldn't do half of what I've done without your guidance.

Corrina S.MSM member

MSM keeps me up to date on new tech. I don't feel like I'm out there floating by myself anymore.

Deirdra V.MSM member

My clients are wildly impressed by me and are practically shouting my name from the rooftops!

Sidney A.MSM member

What I love most about MSM is that it's all about empowerment.

Shirin Z.MSM member

Pre-MSM I had no boundaries at all. Now I run my business on my terms and can take time off with no stress.

Kirsty ShelleyMSM member

I'm so fortunate to have a place where I feel so seen and heard.

Suzi MoranMSM member

This has been amazing! You have helped me so much and I am forever grateful.

Michelle J.MSM member

There is no industry-related education like this on the market. It gets the work done!

Lark I.Mastermind member

Having a community to lean on is beyond helpful, and the step-by-step strategies are incredible.

Katie S.MSM member

This community is super valuable. I'm chipping away at tasks I once felt too overwhelmed to even attempt.

Kristina G.MSM member

Having access to a group of like-minded professionals who share their strategies and insights.

Vicki B.MSM member

I'm the boundary boss now. I work the hours I want, raise my prices every year, and my automation is unmatched.

Shalee C.MSM member

My number one in MSM is the tech strategies and the clear step-by-step directions.

Amber R.MSM member

I'm an old-school stylist and I struggle with technology, but Hunter keeps it really simple and I love that.

Tami Q.MSM member

It is helping me streamline my business so I'm organized and can provide a great experience.

Janet H.MSM member

Never feeling alone in a solo business structure. It's invaluable to have a sounding board that speaks the same language.

Leah V.MSM member

Providing guidance and templates to better my business and guest experience.

Meredith S.MSM member

The community is unmatched! I feel like I'm constantly being pushed and inspired to grow.

Ashely B.MSM member

Tech how-tos and a supportive community, with no judgement when I need to slow down.

Christine M.MSM member

The content, the guidance and the support!

Marcella P.MSM member

I started with no path, no goals, and no community. That all changed after working with Hunter.

Emersyn C.MSM member

Really good at staying up to date with technology.

Michelle S.MSM member

My business has more direction than it has ever had after working with Hunter.

Elise SaportaMSM member

Hunter's straightforward, step-by-step guidance in MSM has been exactly what I needed to implement real change.

Jules JadeMSM member

Hunter's class on automating your beauty business has been a game changer. It changed my business and my life.

Amy RigoMSM member

The chance to work one-on-one with a business coach is invaluable. I'd recommend the Mastermind to anyone.

Becca KantzMastermind member

I used to just do hair behind the chair. Now I leave with a real six-month plan I can actually follow.

Amber PattersonMSM member

The first year I grew over 60% and I'm projecting to double my sales, all while cutting my hours.

Kristi Wood60%+ growth, projecting to double salesMSM member

Now clients build trust through video consults and book within 24 hours, usually around $2,000. Hunter's one-on-one coaching has been invaluable.

May LuuClients book ~$2,000 within 24 hoursMastermind member

I passed my long-standing goal of $80K in income, after thinking it wasn't possible.

Krystal S.$80K income goal passedMSM member

I've booked 185 guests, 57 of them new, and we're only halfway through the year!

Rachel S.185 guests booked (57 new) in half a yearMSM member

I had three new clients in one day, all paying my new prices. It was the best day I've ever had financially behind the chair.

Jamie Steele3 new clients in a day at new pricesMSM member

I've had six new clients this week, and my new guest was so impressed by all the tech I had set up.

Kim Dempsey6 new clients in a weekMSM member

Every call leaves me with actionable steps and the tools to really understand my business through numbers instead of emotions.

Brandy ChavezMastermind member

I updated my pre-visit experience and immediately booked 3 extension installs straight from my website.

Acaylia S.3 extension installs booked from her websiteMSM member

Complete 180. More money, more systems, more control of my schedule. It's 100% changed my life.

Sasha KreutzMSM member

The team and community Hunter has created is a big part of the magic. I've never been in a group of peers where I've felt so supported.

Charlet MorrisMastermind member

This experience has been life-changing. The accountability is so crucial to moving the needle forward.

Gretchen H.Mastermind member

Hunter teaches systems that create space and rest while still hitting income goals. I love learning cutting-edge tech from this group.

Megan V.MSM member

MSM is one of the best investments I've ever made in myself and my business.

Jessica BautistaMSM member

My clients love what I have implemented thus far. I get compliments all the time.

Darlene A.MSM member

I've already raised my prices, and now I'm ready to deliver the kind of client experience that supports that.

Blair M.MSM member

The systems are amazing. Less stress, fewer phone calls, more dream clients, and more money.

Tawnia B.MSM member

I work a fraction of what I used to and I make more.

Stefanie S.MSM member

The group support is so valuable to me. I feel like I belong.

Kelly S.MSM member

Mastermind does not disappoint. Every moment feels productive and balanced with meaningful connection.

Jodi R.Mastermind member

This Mastermind keeps a driven stylist accountable, which is so beneficial for solo hairstylists.

Emily J.Mastermind member

I love that there are actually action steps on what to do, and the modern approach to running a business.

Samantha S.MSM member

It gives me the opportunity to connect with like-minded individuals in person and online across the country.

Julia S.MSM member

If I have a struggle or question, it gets answered.

Brieanna L.MSM member

Night and day. I don't think I would have made it as an independent stylist without Hunter.

Kristen C.MSM member

Helps my business stand apart from the crowd with automation, work-life balance and an amazing community.

Lissa Z.MSM member

The focus on building a more efficient back end to my business is why I keep coming back.

Tabitha O.MSM member

Keeps me in the know of what I need to be doing in my business, and always working on it instead of getting comfortable.

Ashley K.MSM member

Keeping me up to date with how to utilize modern technology, and creating systems and workflows.

Emily C.MSM member

A community to help support and troubleshoot, plus education that keeps up with the times and helps grow my business.

Constance S.MSM member

Helps organize my business and keep my mind focused!

Tatiana G.MSM member

Always full of inspiration and strategies. It's great to problem-solve together with others going through similar struggles.

Anna M.MSM member

It has helped me make my customer experience over the top and figure out my pricing.

Heather W.MSM member

I always feel so taken care of, never just another number. I have grown my business so much from MSM.

Chasity M.MSM member

Support in creating innovative business strategies and experiences.

Kristina D.MSM member

I've found my people. Every time I attend Hunter's classes I unlock potential I'd been hiding from myself.

Rachel RomeoMSM member

The best, most productive workshop ever. I feel so much more secure in my specialty now.

Jessica FunkMSM member

The best program I've joined. For the first time I'm actually completing goals and moving toward bigger ones.

Priscilla VargasMastermind member

I have more Google reviews than ever.

Angela HakalaMSM member

Find the right program for me → Read all reviews →

Hunter Donia, business coach and host of The Modern Hairstylist Podcast

What’s the tea, friend!

My name’s Hunter Donia, but you can call me Hunty.

I moved to a new city with zero clients and did everything the influencers said. Posted constantly. Handed out cards. Begged for referrals. Nothing worked until I started using real marketing and sales fundamentals.

Then I went from zero to three months booked solid, with five new client requests a week, and I was miserable. I was overworking, saying yes to everyone, and with my ADHD, things kept falling through the cracks.

So I built systems, automations, and boundaries. I stayed fully booked, made more money, and got my life back. Now I teach stylists to do the same, and I’m still behind the chair.

Why stylists work with me

I’m still behind the chair. I know what it’s like to do hair full time while running a business on top of it.
Everything I teach is ADHD friendly, realistic to implement, and built for busy humans with busy lives.
I don’t just teach the what and why. I teach the how. Step by step, with templates, tools, and zero fluff.

Even the most ambitious, talented stylists don’t get there alone.

Modern Stylist Movement members together

Stylists working together at a coaching session

Not ready yet? Start free.

The Modern Hairstylist Podcast

with Hunter Donia

Free weekly episodes on building a salon suite or beauty business that works for you, not the other way around. Covering how to get more clients, build systems, set your prices, and everything else you need to grow behind the chair.

Rather read than listen? Start with my free hairstylist business guides, including how to make six figures as a hairstylist and how much you should actually charge.

Spotify Apple Podcasts

339,000+ Downloads

248 5-Star Reviews

Listen to all episodes →

Free hairstylist business guides

Free guideHow to Make Six Figures as a Hairstylist (Without Working More Hours)Read it → Free guideHow Much Should a Hairstylist Charge? (And the 5 Pricing Mistakes to Avoid)Read it → Free guideWhat Being Overbooked Is Actually Costing You as a HairstylistRead it → Free guideHow to Work Less and Make the Same as a Six-Figure HairstylistRead it → Free guideClient Experience for Hairstylists: What High Paying Clients Actually WantRead it → Free guideBest Booking System for Hairstylists: GlossGenius vs Vagaro vs SquareRead it →

See all guides →

Booking a speaker for your show, event, or education day? I teach the business side of hair, straight from behind the chair.

See speaking info →

Straight answers

Which program is right for me?

If you’re still building your book, or new clients are hard to come by, start with MSM. If you’re booked solid and new client requests keep coming in, Mastermind is built for you. Still not sure? Take the 6‑question quiz and I’ll point you to the right fit.

Do I have to apply for Mastermind?

Yes. Mastermind is application only, with 20 stylists in each group. Applications are open all year, and cohorts start January 1 and July 1.

What’s the difference between MSM and MSM+?

MSM is the step-by-step plan, the community, and the tools. MSM+ is everything in MSM plus a year of coaching with me. I check in on your progress all year, so the work actually gets finished and done right the first time.

Are you still behind the chair?

Yes. I still do hair, so everything I teach is built for stylists running a full book and a business at the same time.

I’m not ready to join anything. Where do I start?

Start with the free podcast and the guides above. New episodes come out every week.

You got into this for a reason.

What we do every day is more than hair. You might be the reason a trans client finally feels like themselves. The reason a woman walks into the most important day of her life feeling confident. The reason someone keeps going.

I don’t want talented, passionate stylists leaving it because they were never given the right tools to stay. That’s what this is all about.

Find the right program for me →

Results shown are from real clients, and every result is different. They depend on each stylist’s effort, experience, pricing, and market, and we don’t guarantee any income or result. Read our results disclaimer.