2026 Salon Client Research Report
What clients want from their stylist changes every year...
Most stylists haven't caught up.
We surveyed dozens of real clients paying premium prices at salons like yours. We asked what makes them stay, what makes them leave, and what they actually value most. Not a single one said "great hair."
The things that used to set you apart? They're the new bare minimum.
Inside the report, you'll learn:
- Learn the #1 reason clients leave. Spoiler alert: it's not price.
- What clients actually value most (it has nothing to do with scalp massages or fancy lattes).
- The 4 pillars that make a stylist competition-proof in any economy.
"I already charge more than most stylists in my area. I honestly don't know what else I could add to justify going higher."
“I was able to have the time to reassess and rebuild what a luxury experience means for me and my clients - and the confidence to raise my pricing to match that.”
“I've learned how to create a high-touch, high-value experience that feels aligned with the income I want without overworking.”
What the data revealed
100%
said one thing builds trust more than any result ever could
68%
stayed after a price increase for one reason (not the hair)
62%
recommended their stylist without ever mentioning the hair
Find out what they said in the report now.
Get the full report. Free.
First name + email and it's yours.